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Introduction
Throughout the soaring emergence of retail business inside the Kingdom, along with the unprecedented rigorous competition, the selling process has become farther an intricate mission than ever before. Therefore, the need for a distinctively proficient management, as well as salespeople, has become an inevitable necessity.
In our effort to meet the managements' rising needs, we became motivated to shape and launch the “Retail Stores Management & Operation Diploma”. The program aims at training and qualifying salespeople to become highly skilled, and thereby contribute to the success of the retailers sector as well as the Saudization trends.
Who Should apply?
- Staff working in all aspects and activities of retail stores seeking progress and promotion.
- Managers and Sons of retail stores owners endeavoring to lead in a creative and knowledgeable manner.
- University graduates aspiring to work in the promising private sector market.
- High school graduates (subject to passing admission exams).
- All retail sectors attempting to develop the performance of their national workforce.
Diploma Objectives:
- Academic and practical preparation of national workforce and developing their skills to undertake leading jobs in various fields of managing and operating retail stores.
- Qualifying (Training) managers, assistant managers, and supervisors to run and manage retail stores.
- Providing trainees with the essential and crucial skills needed to perform leading jobs.
- Contributing to the success of the Saudization program in retail store sector.
Overview of the Diploma
- Introduction to Marketing
- Introduction to Retail Business in the Kingdom
- Analysis of the Consumer Behavior in Retail Stores
- Selling Process in Retail Stores (including Sales Planning & Programs, the Art of Selling & Attracting Customers, and Prevailing over Competitors)
- Retail Stores Display Skills (including Showroom Management, Space Management Creativity, and Special Offers & Discounts).
- New Trends in Retail Stores (Total Quality, Competition, the Effect of World Trade on Retail Stores).
- Retail Stores Safety & Security, Transferring Money, Handling Cash Machines.
- Merchandising, Stock Management, Pricing.
- Retail Stores Marketing Skills.
- Individuals Skills Development (including Functional Behavior, Management Priorities, Labor & Social Insurance Systems, Team Work, Administrative Categorization, Effective Negotiation, Problem Analyses and Taking Decisions.
- Market & Consumers Researches.
- Practical Applications on the Steps of Preparing Field Researches.
- Statistical Analysis through the use of SPSS Program.
Testimonials
¨ “A very distinctive program for those seeking a decision-making position.” Fahad Yahya Al Shehri, General Manager Deputy, Al Belad Mall.
¨ “The program is as excellent as its experience. I recommend it to those who have the same flair.”
Anas Dyab Moh’d Al Jasham, Shift Supervisor, Al Jaziera Markets Ltd.
¨ “Highly successful program, particularly its initiation in the midst of the spreading and competing retailers.”
Shadad Saud Al Beraik, Supervisor, Al Sadhan Supermarkets.
Diploma Duration
Time-span: a complete academic year, composed of two separate semesters; four months each. Four days per week, Saturday through Tuesday, three contact hours per evening (5,30 – 8,30).
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